Love’s Digital Screen Promotions
Motion Graphics
Motion graphics for Love’s Travel Stops to showcase promotions and deals on in-store screens.
Loves’ Travel Stops need engaging visuals to showcase deals across in-store screens effectively. These promotions must be easy to understand and align with the different brand identities while accommodating a wide composition format.
Problem
Create easy-to-digest and visually appealing motion graphics for in-store screens by gathering promotion details, researching brand identity, designing in Photoshop, and adding motion in After Effects. Utilize wide compositions by ensuring readability across split screens and incorporating animations that seamlessly transition between them.
Solution
Design dynamic promotional content that clearly communicates deals of different brands and enhances the in-store customer experience. Additionally, create adaptable templates for future use.