Miffy: Matisse Collection
Book Design
2025 Oklahoma ADDY Winner
A remastered and redesigned collection of Miffy, a classic children’s book series by Dick Bruna.
Despite the enduring popularity of classic novels and characters like Miffy, it is necessary to refresh and remaster these timeless works to celebrate their historical significance and appeal to modern audiences. These redesigned editions must have a greater investment value and communicate a new user experience while being nostalgic and honoring the existing historical presence.
Problem
To honor the existing history of a collection of work, it is important to do thorough product research including past customers and a visual analysis. Then using that knowledge, I designed from branding to packaging a remastered product through a complete product line.
Objective
I redesigned the beloved children’s book "Miffy" for its 70th-anniversary collection by showcasing Dick Bruna, the author and illustrator, and his method of "drawing with scissors," adapted from his lifelong inspiration, Matisse. In this collection of Miffy, I adopt Matisse’s and Bruna’s method of using 2-D paper cutouts, and strict vibrant colors throughout all parts of the brand and packaging.
