KLM Advertisements

Typographic posters to advertise KLM Royal Dutch Airlines’ new flight from Austin to Amsterdam.

Signage

KLM Royal Dutch Airlines is the oldest airline in the world. I created posters to advertise KLM’s new flight from Austin to Amsterdam. The designs needed to be diverse while using the same Neue Haas Unica font.

Problem

I decided to create visually appealing advertisement posters that blend typography and imagery. I utilized the Neue Haas Unica typeface family while establishing a hierarchy of information. It was important to experiment with the grid system in these compositions.

Objective

I created a diversity of ad arrangements for the flight from Austin to Amsterdam using Neue Haas Unica in a grid system through five diverse phases.

Solution

project 1 phase 4 TURN IN3.jpg
project 1 phase 4 TURN IN.jpg
project 1 phase 1 .jpg
project 1 phase 3 final REVISED.jpg
project 1 phase 3 final REVISED3.jpg
project 1 phase 4 TURN IN2.jpg

Phase One

Phase Two

Phase Three

Phase Four

Phase Five

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