Emeraude

Brand guidelines and touchpoints for a luxury indoor plant start-up company.

Problem

Since COVID-19, there has been an increase in home well-being and design. Despite the rising demand for indoor plants, existing
options fall short in terms of quality, design, or service. As a result, I have designed a luxury plant brand, along with brand guidelines
and touchpoints, to address the lack of curated plants of superior quality and sophistication.

Objective

To create a new brand, I gained context by researching competitors, consumers, and company analysis for a new visionary start-up company in the indoor plant industry. From there, I developed brand guidelines for the company’s identity. Using these guidelines as
a foundation, I designed the essence of the brand through various offline, online, and O2O touchpoints. These touchpoints needed
to seamlessly integrate within the identity system to convey
a compelling brand presence to the target market.

Solution

Emeraude is a visionary startup specializing in high-end luxury
indoor plants, curated to elevate living spaces. Our commitment to quality, sophistication, and personalized service ensures a refined
and indulgent botanical experience for our customers. Inspired by the timeless elegance of Art Deco, Emeraude draws upon the movement's luxury and glamour. The name 'Emeraude,' meaning 'emerald' in French, symbolizes our dedication to showcasing indoor plants with lush greenery. Just as Art Deco embodies sophistication, Emeraude offers an elevated experience in botanical luxury.